Business Research

Why should managers know about research?

By doing research a manager is able to find alternatives and find a better solution for the current problems.

What is Business Research?

1. Analysing relevant factors – Time, cost, resources 
2. Where is the problem? 
3. Start gathering information (Primary and secondary stakeholders) 
4. Analyse the data (information patterns) and extracting the right patterns. 

• Qualitative – NVIVO  

• Quantitative – Charts, Graphs, Core-relations (Excel, SPSS, Mini-tab, R) 

  5. Determine the factors that associate with the problem
  6. Solve it by taking the necessary corrective measures. 

• Google Scholar – Key words searching, Fingerprint matching, template matching)

Business Tools for Researching

• Organize – Excel (Plan, an argument, or summarizing a paragraph)

• Systematic – Recursive (Latest Definition) 
• Data based 
• Critical 
• Objective – Why are you doing it? 
• Scientific Inquiry 
• Investigation